Ok, we have all been there. We go to an event with high hopes, set our vendor table up, get everything in place so that our display is outstanding, and wait for the influx of people to come to the event....and we wait....and we wait....and then we talk to other vendors....and wait some more.
Hey, the event can promote hardcore,do everything right.... but that does not always guarantee people attending any event. Those who have produced events, know I speak the truth here. Networking with vendors is also a good thing, but every vendor hopes to see lots of traffic stopping by.
The secret is simple here, but so few vendors do what needs to be done to make for a successful turnout. Vendors tend to wait for the event to bring in the crowd, but with a bit of effort, if every vendor helps out, the attendance could be fantastic.
Let's take a look at a smaller networking event example, say there are 30 vendor tables. Now, if every vendor invited 5 friends or clients to attend, you would have 150 people in attendance. Not bad for an event with 30 vendor tables. Often, events will even allow vendors to invite a specific number of people to attend for free. If every vendor invited 10 people, you would have 300 people in attendance.
The people you invite most likely already to business with you, but that's just 5 or 10 out of the entire group. It goes back to the old saying..."if everyone does a little, it adds up to a lot."
Think about this next time you are getting ready to be a vendor at a networking event. If the event is not offering to allow vendors to invite 5 guests to attend for free, make this suggestion to the event coordinator or promoter. A happy vendor will be a returning vendor, and lots of traffic makes for lots of happy vendors!
Until the muse descends again,