Fish Where the Right Fish Are
Okay Bo, this is a pretty well known principle, why are you wasting my time with this?
Well, give me a few more minutes of your time and I will explain. What does it really mean to fish where the fish are? I will explain throughout this post.
In today’s world, whether you’re a mom & pop shop that doesn’t sell products on the internet or whether you’re a business person whose whole livelihood depends on it, you need to pay attention to this principle. Fish where the right fish are.
*NOTE: Even if you don’t sell products online you must have presence on the internet. Not only must you have presence but you must work on finding your fish. Just putting up a site and leaving it there will not do it! Local optimization is what you need to work on. I will be more than willing to help you with your local optimization tactics and strategies - just contact me by clicking here.
I speak with business people all the time who feel clueless on exactly how to market their site. Some are open and humble and ask for help, while others are too prideful to realize the need for help. They think they have it figured out or will figure it out somehow, sometime. Where are you in this mix?
I have found 4 groups concerning this:
Group #1 - People who build a site but do nothing and expect it to generate the results that they are anticipating.
Group #2 - The group of people who believe that if they do everything under the sun they will succeed online.
Group #3 - The group of people that think they know what their market is without doing the research.
Group #4 - This is the group you can’t wait to hear about… the group you want to be a part of…
Group #1 - Do we need to even talk about this group? This group needs to understand that “build it and they will come” concept does not work anymore. Did it ever? You must fish were fish are to catch a net full. I have also met people in this group who were unknowingly suckered by some outfit that told them they could build them a site and do the SEO as well as a bunch of other bologna.
The results? No traffic, no sales and the site owner is left with a fatty bill to pay. Not only are they left with the bill, they are left with a bad taste in their mouth towards the real internet professionals. If you are in this group - there is hope for you. There are real professionals out there who can find your fish. Contact me through my contact page and I will send you a list of questions and criteria that will help you weed out the bad guys.
Group #2 - I like to call this group the non-educated group. This group usually consists of people who have not taken the time to really learn the landscape of the internet. Yes, they may have a great product or may even be awesome at design or coding but are clueless to the laws of massive leverage. If you are following a system or guru that tells you to cast your seeds everywhere and hope some grow…RUN! In the end you will discover that this technique does not work and it can actually hurt your reputation if not done correctly.
Group #3 - These are usually the people who actually have something going for them but refuse to listen to the community they are trying to reach. As we know things are continually changing and some people get caught up in the idea that they know better than the collective whole. The danger with this mindset is the community will only love you for so long. But once they figure out how you are not listening, they will kick you to the curb and tell everyone in their social communities. It is almost like a marriage, if you don’t take the time to listen to your spouse, eventually you’re going to lose them.
NOW HERE’S THE GROUP YOU’VE BEEN WAITING FOR! THOSE WHO SHINE AND SUCCEED IN THE INTERNET WORLD!
Group #4 - These are the people who spend the time researching, educating themselves and making adjustments to their site and marketing as they go. They are the Michael Jordan/Tiger Woods of the internet world. Even if they miss a few shots here and there, their recovery is incredible. This is the group that does not throw its bait into the water right away. They throw themselves into the water and swim with the fish. They become the fish’s friends, understand their habits, where they go, who their friends are, where they hang out, what they eat, and find their needs. This is the group you want to be related to.
In my upcoming Creating A Social Marketing Explosion training, I will teach tactics and strategies that will help you discover where the fish are and how to catch even the most finicky ones.
I would love to hear from you. Take a moment and leave your comments. Also, help me spread the word… twitter this blog to your friends, send an e-mail, mention it to a business associate -that is, if you think this information is helpful.
In advance - Thank You!