Raja Sethi: Devotion to relationships leads to long-term success
The first thing that impressed Diamond Associate, Raja Sethi about Max International was that it was, in his words, “a real company.” He has met with many CEOs and company leaders over the years but he knew that there was something different at Max before the company even launched. He was struck by the sincerity of the founders and executives when he first met with them in January of 2007. He was immediately impressed with how down-to-earth they were and thaRaja said they didn’t shove forms at him and pressure him into signing up for anything. It wasn’t like other start-up companies he’d experienced that had weak financial backing and less-than-cutting-edge product they didn’t need to inflate the image of the company or the product.