But Twitter is ahead of Facebook in one key area: brand awareness. A recent survey by Edison Research and Arbitron found that active Twitter users – those who access the site at least
once a month – are more than 3 times as likely as other social network
users to follow brands: 51% vs. 16%.
The survey also found that 42% of active Twitter users say they use Twitter to learn about products and services, and 41% say they contribute opinions about products and services.
The key to successfully using Twitter as a marketing tool for your business lies in your ability to do three things: attract followers,
foster brand awareness and finally, get them to buy your products or
How do you do that?
Though it may be tempting, you can’t tweet about how great your products or services are all the time. That would just come off as
spam, and I don’t know anyone who likes spam! Remember, Twitter is a
social networking tool. And that means, it’s all about building
relationships with your followers. You know the old saying, “People do
business with people they like.”
To get people to like you on Twitter, follow the 80/20 rule. Share interesting news, helpful tips, fun facts, a personal tidbit or two, 80% of the time and advertise your business 20% of the time.
If you’re unsure where to find relevant, interesting content to share with your Twitter followers, here are three suggestions:
If you have any additional questions about using Twitter to promote your business, contact Gloria@gloriarand.com.
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