4 Major Reasons to Market Your Business Online

[Joel Weiner]

Here are 4 major reasons why the Internet should be a significant part of your overall marketing strategy:

Reason # 1: People Are Spending MORE Money Online

According to a comScore research report, the number of people actually searching for products and services online increased by 21% in 2008. So the Internet is a growing trend and more and more of your prospects and customers likely to look for you online.

Why?

It’s convenient and a great way for them to save time and often save money too. Remember that a lot of people are time-poor in today’s hectic 24/7 society.

Reason # 2: If You Don’t, Your Competitors Get the Profits

Chances are good that your competitors have already realized the benefits of marketing their business online. So if you don’t have a significant online presence then you’re losing out on the Internet visitors and they will go to your competitors instead – together with their money now and most likely into the future too.

Fortunately, most businesses that are marketing themselves on the Internet are doing a mediocre job at best and can usually be easily beaten online – with some correctly applied expertise.

Reason # 3: Online = Greater Return on Investment

As marketing budgets come under more pressure, businesses are now looking for methods that have a proven return-on-investment (ROI) so that they can get more bang from their marketing bucks.

Because of this, a lot of businesses are using online marketing methods such as e-mail marketing and search engine marketing which are proven to outperform traditional media such as advertising.
But where should you spend your marketing dollars online?

Well, a Sapient survey in 2007 found that 38% of online marketers ranked online search as their #1 marketing channel for providing ROI with e-mail marketing second at 24% and digital advertising at 15%.

According to a study by the Direct Marketing Association, the ROI from email marketing in 2008 was $45.06 for every dollar spend whilst direct offline marketing had an ROI of just $15.55 for ever dollar invested. (Source: The Power of Direct Marketing Economic Study 2008 by the Direct Marketing Association).

So, the trend is for savvy businesses to shift their marketing dollars from traditional offline methods such as advertising to online methods that have greater ROI.

If your current marketing methods are not producing the results you want, then we can help you to get a much higher ROI from every penny of your marketing budget by helping you to use online methods with a proven and greater ROI.

Reason # 4: Online Marketing Influences Offline Sales

One of the key things to understand is that people’s buying behavior has changed as a direct result of the Internet. People are increasingly likely to do a search for a product or service online and then either purchase it online there and then or use it later to influence their purchasing decisions once they do go offline.

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Joel Weiner is an expert at helping businesses get more website visitors, prospects & customers. Get our free “Recession-Proof Your Business Using The Internet” report here.