Connections Groups

The Business Networking & Social Organization for Central Florida

Working From Home has Never been Easier... Why YOU Should Consider Starting Your own Business

 

Working from home has never been easier... NOR more essential, than it is today.

 

With 65% of American’s worried about losing their jobs, the number of home based and small business start-ups has dramatically increased over the past year. Some reports indicate an increase of as much as 12,000%!

Whether replacing income due to a job loss, or simply creating another income stream to provide greater financial stability, more and more American’s are getting the “entrepreneurial spirit” and launching their own business.

Financially it’s a smart move, since just starting a business increases your bottom line instantly. Why? Because owning your own business is the ultimate tax shelter.

“The No. 1 way to reduce your taxes is to convert your personal expenditures into allowable deductions. Turn yourself into a business owner. This is not complicated, expensive or difficult to do, and incorporation is not necessary.” Says Jeff Schneppe from MSN Money (more at: http://bit.ly/schnepper )

Just starting a (full OR part time) business produces, on average, about $10,000 in tax deductions out of money you already spend. Depending on your tax bracket, that is thousands added to your bottom line before you have even made any money in the business.

The key is to find the business that is right for you, and to “fill in the gaps” in your skill set to increase your success level.

As Exec Director of Connections Groups, a business networking organization based in Central Florida, I've noticed over the years that any successful business is like a 3-legged stool.

“One leg is your product or service, the 2nd is your marketing and the 3rd is management, which includes financial management and educating yourself on the tax deductions avail to you as a business person.

All three legs need to be strong, for obvious reasons. No matter how great your product or service is, you must market effectively in order to get it in front of potential clients. On the management side, taxes can eat up 20-40% of your gross income, so it’s essential to take every deduction you are entitled to.  Learning about the deductions that apply to small business owners means you can turn some otherwise personal expenses (such as entertainment or a home office deduction) into legitimate, deductible, business expenses.”

The great thing is… this IS truly the best time to be starting your own business. The internet is right at your finger tips and is a huge resource for everything you need to get started.... from knowledge & learning resources to avenues for marketing your business.

Want some ideas for what kind of business to start? Try “Googling” a phrase like “best business ideas” and you’ll come up with articles like this one in Entrepreneur.com: “Need a Business Idea? Here are 55” (at http://bit.ly/bizideas )

Think your favorite hobby could be a good business? Make sure you are thinking of all the angles by googling “turning your hobby into a business” and you’ll turn up this article in StartUpNation.com: http://bit.ly/hobby

If you have start up capital you might look at a franchise or even purchasing or buying into an existing business. While this can be riskier, the trick is to fully investigate, choose wisely and use an experienced attorney. It’s a business, so don’t get emotionally attached, and be ready to walk away if there are too many “red flags.” That said though, there are many successful business owners that want to retire at some point and are often willing to stay on at the business for a period of time to assist the new owner with the transition and help introduce you to their valued clients.   If you don't have the capital to outright purchase their business, you could approach them about a partnership for a few years with the goal being to buy them out down the road.

If you don’t have much start up capital, consider becoming part of an MLM or direct sales company. The advantages to that are that you step into a “turn key” business where you are generally provided with low cost marketing materials, a product (or products) that may have a proven track record of sales, and the ability to create “passive” or residual income by building a team and bringing others into the business also. Don’t get caught up in a company’s “hype” though. Use common sense and a check-list when evaluating each opportunity.

I want to see several things with any business opportunity I look at. 
Whether it’s an MLM, a direct sales opportunity or even a job offer...


First off, let me clear this up... an "mlm" (multi-level marketing organization) is a perfectly legitimate business model, however, you must know how to analyze one correctly.  An "mlm" has it's benefits, and it's faults...

 

Benefits...

 

1) Low cost to start your business
2) Turn-key system, marketing materials and products provided
3) Once you build a "team," and have a solid residual income coming in, you will make money even when you aren't working (I once made over $6000 for the two weeks I was on vacation).

 

Faults...

 

1) No matter what they tell you... ALL businesses involve SALES in some regard.  If you are afraid to pick up the phone and call people, or ask for the sale, you will not enjoy it.
2) A company can be a "legitimate" mlm, but still function like a "pyramid scheme."  What do I mean by that?  I mean that if the products don't "stand on their own merits" - if people are ONLY buying the product or service because their motivation is really to be "in the business" then, once the company reaches "saturation" it because very difficult to bring new people into the business and the whole thing crumbles from the bottom up because people start dropping their auto-ships.  On the flip side, if the products are strong - and people would buy them anyway - you always have a legitimate sales opportunity and, while you might never become wealthy, you can still bring in a steady and reliable income.

 

SO, if it’s an MLM I want to know where the money comes from. Is the majority of it from sales of the products and what percentage of the products are sold to consumers versus the companies own reps or agents?  A good mlm should have a strong percentage of "consumers" that are NOT in it for the "business aspect."  This is sometimes hard to tell, because a lot of people will pay the small amount of money it takes to become an "IBO" just because they want to get the products wholesale.   So you need to talk to people and also ask yourself... "would I, or anyone, buy these products regardless of where I had to buy them?"

I want to know the products either have long term success, or the potential for it. How are they priced compared to their competition? If the products are low priced... are they a consumable?  Do they SAVE people money or cost them money? Is there a lot of competition? Is the market for the product oversaturated? What is the ‘market reach’ for the product or service? In other words, out of 100 random people, how many are good prospects?

What does the company charge to get into the business and are there mandatory monthly fees or a requirement to buy product? What will your marketing costs be? Will it be necessary to spend a lot of money on samples?

 

If there is a monthly auto-ship do NOT get into the company unless you absolutely love the products - the reason "mlm's" have a bad name is a direct result of garages stacked high with products bought by people who fell for the "hype" of the 'business' and not the actual product.   If someone is trying to get you to sign up and they are focused on the money - and say something like "don't worry about the product - its incidental" - RUN, don't walk, to the nearest exit.  Just my opinion, but a company without a product is not a real company - it's no more than a "pyramid scheme" that has figured out how to be "legal."

What does the compensation plan look like? Realistically, how long will it be before you make decent money, keeping in mind that it’s an 80/20 world out there and, generally speaking, less than 20% of your new reps will “stick to” the business aspect (which is why you want a good mix of "consumers" and "business builders").

Finally, how does this particular product or service “fit” with your other business, career or lifestyle? For instance, if I’m an out of shape couch potato, selling a nutritional or fitness product would be a challenge, but if I work in heathcare, or I'm “gym rat,” I’m already in a “target rich” environment surrounded by many people who will be receptive.”

 

What companies do I recommend right now?   Two I'm involved in ... Qivana and Worth Unlimited.  Qivana is a mlm - Worth Unlimited is not - but IS a "direct selling" company.

 

The thing I like about Qivana is that they have science based health products, formulated by Doctors and backed up by research. 

 

Qivana has natural products, formulated by Doctors Marcus Laux, Dr. Donald K. Layman and Dr. Isaac Eliaz, and backed by science. They take an integrated "systems" approach, have no competition, and their products are carried by Doctors and health professionals around the country, in addition to being endorsed by 7 Olympic Athletes. With distribution in Canada, Mexico and Vietnam, Qivana is one of the fastest growing networking marketing companies, yet has not even begun to hit what is called "hyper-growth."

 

The management team has a proven track record of success in both traditional business models, as well as mlm.  Derek Hall, their CEO, is Chairman of the Natural Products Foundation, the former CEO/owner of Nature's Way, and former VP of sales for McKesson Pharmaceutical.  Their management team has records of success at top networking marketing companies and because they have not yet hit "hyper-growth," timing on this company is excellent.

 

Their Qore system addresses your core health, immunity, anti-aging, detoxification and their Metaboliq system is a nutritional program, designed by American's top nutritional researcher, Dr. Donald K. Layman.  

 

Important TIP:  Make sure you have personal PASSION about what you do so that talking about it comes naturally.

 

Worth Unlimited is a company I have been part of since 2006.  They have an AWARD-WINNING financial system that anyone with debt needs (big market), and there is no selling involved.... they simply pay you for referring a client to get a FREE savings analysis.  If the client purchases the program - you can earn up to $1000 just for that referral.

 

Here is an over-view video of their program...

 

 

Worth is NOT an "mlm" so there is no auto-ship expense and no on-going cost to be involved at ALL.  Plus, while they do have a one-time enrollment fee (so there is some "skin in the game" as they say), they actually REFUND you that fee as long as you refer a sale in the first 30 days.  

 

The great thing about Worth is that it is simply a "value added" service you can mention to your existing customers. If you are in a business where you talk about real estate, money or financing (or even divorce - since financial issues are the number #1 cause of it), then you have a perfect "window" to bring it up.  This question could make you hundreds of dollars every time you ask it...

  

"If there was a system you could use to get out of debt in a 1/3 of the normal time, and if it saved you - on average - more than $100,000 dollars - withOUT you having to change your budget...  would you want to find out more about it?"

 

With Worth... it's as simple as asking that question... and setting them up for an appointment to have a FREE Savings Analysis done.  Worth does the rest and keeps you apprised along the way.  If you don't have enough leads or clients already - but have some "cold calling" experience... there is a great script that works for getting people interested as well... I can send it to you.

 

Now... what OTHER things should YOU look for in a business?

Consider...  How will you "market" your product? It better be in a way that you enjoy... because you'll want to spend a good amount of time doing it. If you enjoy playing golf, consider selling promotional golf products.  If you work out, enjoy sports, or work in health care - then obviously a health related product is a good fit.  Don't do something that is "counter-intuitive" to your natural lifestyle!

 

Consider products or services that "sell themselves" simply by using them. For instance "Send Out Cards" is a great way to stay in touch with clients (you can automate mailings) and friends... but it also can become an income stream, just by using it.  "Send Out Cards" also complements any other business as it's simply a great marketing too.

 

Whether you make a little money, or a lot, in ANY business depends, for the MOST part, on your own effort, so whatever business, or businesses, you land on, once you have decided what to pursue, you very much need to access your own strengths and weaknesses. There are few people that automatically have the skill sets needed to run a successful business.  So if you are bad at "closing" - but great at networking (Worth is perfect for you if so)... then you can simply find someone to partner with that has the skill sets you don't  (the beauty of an mlm is that your "up" and "down" lines are perfect partners to work with.   If you are not good on the internet, but you teenager is- hire THEM to help you out, (there are tax advantages to be had there as well).


You need good sales and communication skills in ANY business. Consider joining a group like “Toastmasters” (http://www.toastmasters.org ) where you will learn and get support from other members as you improve your speaking, communication, persuasion skills and body language. As you develop your skills you have the added benefit of building new business relationships with the other members (any environment, event or social gathering is an opportunity to “network” for your business too!).

Design a solid marketing plan for your business. How many phone calls will you make each day? How many face-to-face events will you want to attend each week? WHO are your customers? How can you most effectively get in front of them? How will you market on the internet? What about the new “social media” craze? How is your time best spent? For your business, will it be “Twitter” or “Fritter?” Educate yourself on marketing strategies for small business through books (public library) and the internet (new technologies) and “target” your market like you’re using a laser scope, not a shotgun.

Join networking groups, associations and “get out there” and meet people. An event doesn’t have to be a business event to be a good networking environment. Depending on what you do, events like (for instance) a charity golf tournament might be the ideal way to meet new clients. Think about who will be there. A charity golf tournament is usually attended by business men, but not just any business men, because they are usually held during a week day meaning the players are generally decision makers, owners or executives. If your product or service fits this demographic… buy a ticket to play… or just to attend the luncheon or dinner portion.

Networking groups are a great way to hone your presentation skills, refine your “elevator speech” (a 10-30 second introduction of your business), and develop long term, mutually beneficial, business relationships. Keep in mind the key is to develop relationships, not “sell” at the event. It’s a “Kevin Bacon” world… “6 degrees of separation” …everyone knows everyone. While “Bob” might not be a good prospect for your product or service, Bob knows lots of people and some of them will be.

To find networking groups just google/search for “business networking” and your city name. If you are in Central Florida, your first stop is Connections Groups where you can set up a free profile for yourself and check the calendar of events.

In closing… the opportunities, possibilities and resources for those wanting to start a part or full time business have never been better than they are right now and, depending on the length of time we will be facing a challenging economy, there has never been a time when starting that new business, or income stream, is more necessary or helpful.

I personally believe that you only need to know two basic things to be successful in business...

1) The first thing you need to know is that you don't know everything (self-assessment is critical - figure out what you don't know).

2) The second is that whatever you DON'T know... you can teach yourself, or learn from those that have gone before. And... a lot of that knowledge can be picked up for free from your local public library and the internet."

So get going… start reading… googling… learning and planning.

"Go for the moon. If you don't get there, you'll still land among the stars.” …Willis Reed







Copyright (c) 2009 Sue Copening, Connections Groups

Views: 144

Comment by Sherel Daniels on July 10, 2009 at 12:34pm
Good advice. I find that I accomplish much more and stay focused longer whenever I have a clear plan of my goal. If I want to advertise in 50 new places, I divide 50 by the number of days I'll be able to devote to that; then, how many can I do per day. By the end of the week I've achieved my goals and have progressed and not wasted time floundering around wondering what I should do next. I know where I started and where I ended up.

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Comment by Jon Lightbody on October 15, 2009 at 12:47pm
Sue,

Great article. I'm the guy that decided to so exactly what your talking about a couple of months ago. Your words are encouraging and right on the money! Thanks.
Comment by Ximena Adames on January 12, 2010 at 11:24pm
"When you get into a tight place and everything goes against you, till it seems as though you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will turn."
Comment by Leodis sosa on June 14, 2011 at 1:58am
Awesome words from all!!! you are destined to  unleash you potential for excellence in life!!!
Comment by Teresa Gail Harrell on March 16, 2012 at 3:13pm

Sue, you remember me, I am a Jeunesse Global consultant, I am very happy with this product and with this company who are shipping this product to 80 countries.  I would like to speak to you about some advertising.  Teresa Gail Harrell, teresa@teresagailharrell.com, 407-325-4101.  It is easy to become a consultant or buy product at www.teresagail.jeunesseglobal.com.

Love your review and everything you are doing here and of course I really admire and like you as well.  Teresa home 407-679-8395

 

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