Today’s businesses need to recognize that customer loyalty goes a long way. Re-evaluate your approach to customer service. If you are restaurant, take the time and effort to provide meals based on dietary needs or allergies. If you are a service facility, have a nice waiting room with a working television and coffee or water. Use social media to provide specials to loyal customers to keep them coming back. Make customers feel like a member of the family. This truly benefits all types of businesses.