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New FTC Rules Require Disclosure of Relationship for Reviews and Bloggers

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New FTC Rules Require Disclosure of Relationship for Reviews and Bloggers

From: Kayleen Schaeffer @ The New York Times
Get full story: http://www.nytimes.com/2009/10/15/fashion/15bloggers.html

LAST August, Britt Aboutaleb, a New York-based blogger, wrote a post for Fashionista.com, a beauty and fashion Web site, about her visit to a Gap store where “cute boys” served her coffee while Patrick Robinson, the Gap’s lead designer, helped her select a pair of jeans. It was unclear whether Ms. Aboutaleb had received the $69 jeans free, but some readers’ antennae were raised.

Amber Katz welcomes the policing of bloggers.

In comments about her post, they accused her of being intentionally vague. But her online response to the comments was anything but vague: “How is it less than crystal clear that I went intending to walk away with gifted jeans? Must I put FREE in the title?”

According to Federal Trade Commission guidelines announced last week, the answer is — or soon will be — “yes.”

Beginning Dec. 1, bloggers, Twitterers and many others who write online product reviews must disclose the receipt of free merchandise or payment for the items they write about.

Get full story: http://www.nytimes.com/2009/10/15/fashion/15bloggers.html

Get Full FTC Guidlines here: http://www.ftc.gov/opa/2009/10/endortest.shtm

What do YOU think about this? Does this require a link back to a web site with a "disclosure" for micro-bloggers using Twitter? Apparently "yes" if you want to be compliant. Log in to Comment below...

FYI: And by the way... Vimar Auto doesn't give me any "free" stuff for referring to them... I just love Sami and the great way he takes care of my car! They are great mechanics, honest, helpful and hard working! (...from Sue)


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