Want to get the best ROI for your email marketing efforts? Start including video. A new survey by the Web Video Marketing Council
found that 7 in 10 marketers currently use video in their emails because they believe it helps increase their click through rates. And the same number feel consumers are more likely to buy after viewing an email campaign that includes video.
So, what’s the best way to go about adding video? Unfortunately, there are very few email service providers that allow you to embed your video directly into the email message, and the service can be pricey. And even if you do embed a video in your email, there’s no guarantee your recipients will be able to view the message.
Link Video Image to Video Sharing Site
There is a way around this problem, which I discovered after realizing my email service provider didn’t allow embedded videos. This is what you can do:
- Upload a video to YouTube. (Or any other video sharing site that you prefer.)
- Capture a screen shot of the video and upload it to your email provider. (ScreenHunter has a free service that you can download here.)
- Link the picture to the video on YouTube.
Now, when someone opens your email, they just have to click on the image, and they’ll be taken to the video sharing site to watch the video.
Remember, when you are uploading videos to a video sharing site to optimize them for the search engines
, so your message can extend beyond your email marketing efforts.