Creating a Social Marketing Explosion - Principle #1 - Create Raving Fans

[Bo Cable]

Nobody cares about you! Now that’s a bold statement, but it’s true most people only care about themselves and how they can solve their own problems.

Funny, just yesterday I was on one of my social sites where I am an admin and one of the questions posted by another admin was; “what can we the leadership do to help more people?” The response people came back with was “I only care about what you can do for me.” What a classic case and point.

Stop selling! and Start Helping!

Let’s talk about selling. People are tired of being sold. We are all tired of thousands of all the ads that hit us each day everywhere we go. People are looking for things that will help them fix their problems. But unfortunately most internet marketers only want to talk about how great they and their products are. Look at it this way; think about all the people around you. The first few that come to mind first are the people who you highly admire and respect - right? Why, because they bring value to your life.

Not long ago I met with a person who is well known in the internet marketing community and the first question he asked me was “with no strings attached, what can I do to help you?” That rocked my world. Here is this giant in the internet world wanting to help me without asking for me to buy his products or service. Wow! He has since created me as a ‘raving fan’. Continue Reading