People Will Pay More if …..
▫ You have demonstrated superior value
▫ You have demonstrated superior quality
▫ You have demonstrated superior ROI
▫ You have a ‘premiere’ brand
Increase Profits By …..
▫ Get new customers
▫ Increase transaction size (up-sell, cross-sell)
▫ Increase frequency of purchase
▫ Extend life of the customer
▫ Reactivate inactive customers
Chances Of Making A Sale …..
▫ Chance of selling to a new prospect, 1 in 8
▫ Chance of selling to an inactive customer, 1 in 3
▫ Chance of selling to an active customer, 1 in 2
Quick Profit Fixes …..
▫ Do more of what’s already working
▫ What else would be similar to what’s working now
▫ Implement a systematic referral program
▫ What joint ventures can you develop
▫ How else can you reach your prospects
Numbers You Need To Know …..
▫ Cost of customer acquisition
▫ Average transaction size
▫ Frequency of purchase
▫ Lifetime customer value
▫ Lifetime customer profit
▫ How much you will spend to acquire a customer
Reach Your Prospects Where They Are …..
▫ websites
▫ search engines
▫ email lists
▫ print publications
▫ TV & Radio ads
▫ mailbox
▫ cell phone
▫ networking & joint ventures
3 Core Customer Marketing Systems …..
▫ An attraction system
▫ A conversion system
▫ A retention system
3 Step Business Growth System …..
▫ #1 Retention
▫ #2 Conversion
▫ #3 Attraction
Get the above as a 1-page PDF document
here.
________________________________________
By Joel Weiner, Profit Wizard
www.GetWebsiteCustomers.com
$400-$1000
referral commissions
"This has created a referral BRUSH FIRE for my business."
...Scott Sheaffer,
Mortgage Broker
407-443-0348
for more info.
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