Connections Groups

The Business Networking & Social Organization for Central Florida

People Will Pay More if …..
▫ You have demonstrated superior value
▫ You have demonstrated superior quality
▫ You have demonstrated superior ROI
▫ You have a ‘premiere’ brand

Increase Profits By …..
▫ Get new customers
▫ Increase transaction size (up-sell, cross-sell)
▫ Increase frequency of purchase
▫ Extend life of the customer
▫ Reactivate inactive customers

Chances Of Making A Sale …..
▫ Chance of selling to a new prospect, 1 in 8
▫ Chance of selling to an inactive customer, 1 in 3
▫ Chance of selling to an active customer, 1 in 2

Quick Profit Fixes …..
▫ Do more of what’s already working
▫ What else would be similar to what’s working now
▫ Implement a systematic referral program
▫ What joint ventures can you develop
▫ How else can you reach your prospects

Numbers You Need To Know …..
▫ Cost of customer acquisition
▫ Average transaction size
▫ Frequency of purchase
▫ Lifetime customer value
▫ Lifetime customer profit
▫ How much you will spend to acquire a customer

Reach Your Prospects Where They Are …..
▫ websites
▫ search engines
▫ email lists
▫ print publications
▫ TV & Radio ads
▫ mailbox
▫ cell phone
▫ networking & joint ventures

3 Core Customer Marketing Systems …..
▫ An attraction system
▫ A conversion system
▫ A retention system

3 Step Business Growth System …..
▫ #1 Retention
▫ #2 Conversion
▫ #3 Attraction

Get the above as a 1-page PDF document
here
.

________________________________________
By Joel Weiner, Profit Wizard
www.GetWebsiteCustomers.com

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