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Joel Weiner's Blog – February 2009 Archive (3)

Business Profit Cheat Sheet

People Will Pay More if …..

▫ You have demonstrated superior value

▫ You have demonstrated superior quality

▫ You have demonstrated superior ROI

▫ You have a ‘premiere’ brand



Increase Profits By …..

▫ Get new customers

▫ Increase transaction size (up-sell, cross-sell)

▫ Increase frequency of purchase

▫ Extend life of the customer

▫ Reactivate inactive…

Continue

Added by Joel Weiner on February 18, 2009 at 4:00pm — No Comments

Why You MUST Have A USP To Succeed In Today’s Economy!

What’s that, you ask? Well, a USP is a Unique Selling Proposition. You may have heard it expressed before as a unique buying advantage, unique value proposition or any other number of ways…



But basically, a USP is an attempt to express the uniqueness of your business in a single statement. It can be a promise no one else makes. It can also be a unique benefit that applies only to your product or service. Either way, it serves to differentiate you from your competition.



To… Continue

Added by Joel Weiner on February 15, 2009 at 2:56pm — 1 Comment

The Secret To Winning More Sales In Less Time

Most surveys show the average business loses about 19% of its client base each year. In fact, the authors of, “Customer Winback: How To Recapture Lost Customers – and Keep Them Loyal” estimates the average at 20 to 40% per year.



This means that if you have 500 customers and lose 19% or 95 customers you must get 95 new customers each year just to stay even.



Research shows it costs six times more to get a prospect to buy from you than it does to keep an existing customer,… Continue

Added by Joel Weiner on February 9, 2009 at 8:00pm — 4 Comments

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