I do not do the internet!

[Bill Kendall]

Some one told me recently that they do not and will not do the internet.

I asked them what their biggest challenge in business is?

Their answer people buying from competitors on the internet!! 

The world has changed and so many people have not yet realized it.

The best advise in marketing is to do it any where, any time, any how.

online, offline, in the grocery store line, We can not afford to get hung up on how people buy. We need to stay focused what they are buying and How we can provide it to them.

I have thought buying meat from a truck was strange but people do it.

Marketing is not about online or offline it is about online and offline.

All comments are welcome.